6th Cloud Computing Summit 2012
Offering our customers the knowledge and connections for a profitable business
  • Firoze Zia Hussain Totem International

  • Akhil Behl Cisco Systems

  • Ramkaran Rudravaram ThinkCloud

  • Satya Roddam Deloitte Consulting

  • Janakiram MSV Chief Editor - CloudStory.in

  • Sudhakar S Marthi ZOHO Corp

  • Ravi Gururaj Citrix Systems

  • Raghu Tripathi Mahindra Satyam

  • Subbu Krishnamurthy VMTurbo Inc

  • Raghavan VSR Madabhushi Pressmart

  • Satish Garikipati Magnaquest Technologies

  • Shashi Kumar Ravulapaty Reliance

  • Lux Rao Hp

  • Venkatesh Dwivedi Take10 Solutions

  • Srikanth Karnakota Microsoft

  • Rajdeep Dua VMware

  • Atul Nanda Salesforce

21st November 2012, Marriott Hotel (Tank Bund Road), Hyderabad, India

“Accelerating your cloud strategy”

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The future is definitely on the cloud!

Cloud Computing has become one of the hottest IT enterprise topics of recent times. It is fast becoming mainstream with large steps being made in a relatively short period of time. Cloud Computing has become a scalable services consumption and delivery platform in the field of Services Computing. The technical foundations of Cloud Computing include Service-Oriented Architecture (SOA) and Virtualizations of hardware and software. The goal of Cloud Computing is to share resources among the cloud service consumers, cloud partners, and cloud vendors in the cloud value chain.  SaaS market in India is largely dominated by email, collaboration tools, CRM/ ERP and currently stands at $123-143 million for CY11. The SaaS market has grown at a CAGR of 46 percent from $56-67 million in CY09 until CY11. The PaaS and IaaS markets in India on the other hand are rapidly growing, though from a small base, highlighted the study. The PaaS market in India is at $1.5-2.5 million in CY11, which has grown at a CAGR of 75 percent from $0.5-1.5 million in CY09. IaaS market in India on the other side stands at $38-47 million as in CY11.

The idea of virtualizing not just hardware but software resources as well has attracted the attention of academicians as well as the industry. Cloud computing not only offers a viable solution to the problem of addressing scalability and availability concerns for large-scale applications but also displays the promise of sharing resources to reduce cost of ownership. Virtualization is driving a fundamental shift in how we think about data center environments. It is lowering capital and operational costs, enabling IT agility, underlying Green IT initiatives and fuelling the cloud. This conference helps us to be aware of this paradigm shift and discusses the benefits of virtualization. According to a research, “Virtualization penetration has surpassed 50 percent of all server workloads, and it continues to grow.

A study predicts that 75 percent of call centers will incorporate cloud technology into their operations by 2013. This trend has resulted in an increased interest in Appointment-Plus enterprise scheduling software as a solution for better managing customer service appointments and callbacks. The overall Indian market for cloud (both public and private) has grown steadily to reach approximately $860 - 912 million. The public cloud market has rapidly evolved in the last 2 years in India with significant traction across SaaS, PaaS and IaaS(infrastructure as a service), added the study. With the current market of $160-192 million in CY11, public cloud in India is at a very nascent state of the market and may not have hit the inflection point yet, indicating significant future potential.

Public cloud market is expected to grow at 55 percent CAGR in the near future and will become a default choice for new IT investments, especially in the SME segment. We will not be surprised, if cloud takes up more than 20 percent of the total Indian IT spend in the next couple of years. This would also mean that there will be a significant demand in the job market for cloud computing related skills." Additionally, the huge global and domestic opportunity that exists in the cloud space, has excited a lot of Indian start-ups and in fact 20 percent of the total public cloud market in India is currently being addressed by Indian companies. According to a research, firm share content and to access it on multiple devices will motivate consumers to start storing a third of their digital content in the cloud by 2016. Also just seven percent of consumer content was stored in the cloud in 2011, but this will grow to 36% in 2016.

6th Cloud Computing Summit 2012 is the only event focused on how traditional enterprises can adopt cloud computing models, featuring panels of thought leaders, candid conversations with industry luminaries. The conference is a reality check to better understand enterprise cloud computing. Cloud computing is big news, promising unlimited capacity and pay-as-you-go economics, plus connections to an always-on world. Enterprises are excited about cloud computing but little of it is ready to use yet. Clouds present security risks, and many enterprise applications have to be completely rewritten to run on scalable clouds. Forward-thinking business leaders are using the cloud within their enterprise data centers to take advantage of the best practices that cloud computing has established, namely scalability, agility, automation, and resource sharing. Although the term 'cloud computing' is relatively new, the technologies that make it possible have been used for some time. For example, cloud computing is enabled by grid computing, virtualization, utility computing, hosting and software as a service (SaaS).

This Cloud Computing Summit is the place to meet all the key decision makers from all of the Cloud service providers in one place. This summit will address the current state of the market, the business value of the cloud, deployment strategies and integration techniques, security and privacy issues and will take a look into what the future holds for Cloud Computing.

It gives us immense pleasure in welcoming you to the 6th Cloud Computing Summit 2012


  • Identifying the current trends of Cloud Computing environment and how can you take advantage of the global market – Opportunities and Challenges
  • Finding the latest cloud computing market strategies, technology developments and vision
  • Cloud Integration - How to adapt Your Company Processes and Business Model to the Cloud
  • How Cloud Computing has brought a big shift in the way of IT services - The Changing role of IT with the Cloud.
  • How cloud acts as an enabler in modernizing the IT & paving the way for business productivity.
  • Discovering successful business models for cloud computing - Cloud Gaming and Cloud TV
  • How enterprises are leveraging the Mobile Cloud Computing - Creating new value chain and eco-system of mobile cloud computing
  • Driving telecoms role in cloudscape – Understanding landscape of mobile cloud Computing
  • Public, Private or Hybrid Cloud - what is the right strategy to adopt?
  • How to control the Identities, Access, and Information in the Cloud
  • Best practice - Virtualization strategy
  • Discover why Cloud Computing is perfect for SME’s - Key advantages of cloud hosting for SMEs
  • How to Select Your Cloud Service Provider – Identifying the top Considerations
  • How to build a private Cloud? Using Open Source technology, & Finding the secrets to make money in the cloud
  • How to Ensure Privacy in the Cloud - Data Management Practices for Cloud Providers
  • How cloud computing changed the business & Which PaaS offering is right for your Business?
  • Learn from the industry leaders and emerging players offering to Cloud and SaaS space
  • Identifying the legal aspects & avoiding potential pitfalls in Cloud Computing to improve your clients relationship
  • Best Practices for Business Data Storage & Backups & Finding the Cloud-based performance testing
  • Green Cloud Computing: Trends and Challenges - A view of Green data centres & Green IT
  • What beyond Cloud? & how the state of cloud in 2014 will be?
  • Evening networking reception for all attendees - Network in our combined exhibition and catering area


Business managers, IT professionals and Channel managers should all be present at the 2012 Cloud Computing World Forum. Job titles include:

  • CIO/CTOs/CxOs
  • Heads of Business Development
  • Strategy Directors
  • Directors
  • Telecommunication Managers
  • Communication Directors
  • Heads of Sales
  • Heads of Call and Contact Managers
  • VPs of Technology
  • Product Managers
  • Business Development Managers
  • Storage Managers
  • Business Analysts
  • Database/Data Center Manager
  • Hosting Managers
  • Head of Training
  • System and Network Integrators
  • Data Center Managers
  • Head of Telecoms
  • Compliance and Policy Managers
  • Network Administrators


6th Cloud Computing Summit 2012 is the place to meet all the key decision makers across the entire cloud computing eco-system from enterprises, telecom operators, regulators, government agencies, service providers, system integrators and vendors. This summit will provide great networking opportunities with industry leaders, presenting you with the opportunity to meet and do business with likeminded individuals

08:30 – Coffee and registration

09:30 – Morning Chair’s opening remarks

Lux Rao, Country Lead - Cloud Consulting, Hp


09:40 – Morning Keynote Address 1: How salesforce.com drives Customer Success in the Cloud

  • By virtue of the subscription model, customers can get started easily but can also walk away as easily if they do not see the ROI or are unhappy with service levels.
  • Ensuring ROI and the highest levels of service therefore becomes absolutely critical in the Cloud.
  • In this session we will hear how salesforce.com has experienced phenomenal customer success as a result of its unique customer engagement model.

Atul Nanda, Vice President, India Operations & APAC Partner Management, Salesforce

10:10 – Morning Keynote Address 2: Leveraging the power of cloud to rule the market

  • Cloud and why everyone is talking about it?
  • Risks for Vendors in the Cloud Market
  • Key Factors for Buyers, evaluating  a Cloud Vendor
  • 360° Business Coverage for Enterprises
  • Value of the Cloud

Venkatesh Dwivedi, Vice President, Take10 Solutions


10:40 – Panel Discussion 1: The Business Value of Mobile Cloud Computing – Driving telecoms role in the cloudscape

  • Business adoption trends
  • Examining the current cloud computing market and identifying the opportunities that cloud services present for operators now and in the future
  • How does cloud offer the best way to meet the needs of mobile business?
  • How Cloud, Mobile & E-Commerce will drive IT and business success 
  • Understanding the new business model between carriers, vendor and business users in the cloud
  • Examining the impacts & opportunities for telecom providers becoming cloud providers
  • Application performance management (APM) for Cloud Apps-The Next Big Challenge

Moderator –

Lux Rao, Country Lead - Cloud Consulting, Hp

Panelists –

Shashi Kumar Ravulapaty, Senior Vice President & CTO, Reliance

Raghu Tripathi, Head of Operations - APAC & MEAI, Mahindra Satyam

11:20 – Morning coffee & Networking

11:40 – Cloud Foundry - Open Source Platform as a Service

Industry's first Open Source Cloud Computing platform, which supports multiple Frameworks and Services and has got wide Industry adoption. It is designed to be Infrastructure agnostic : supports vSphere, AWS and OpenStack.

Rajdeep Dua, Director, Developer Relations India, VMware

12:10 – Cloud Empowers SMBs with Big Technology

  • Level  the Playing field
  • SMBs gain  the benefit of Enterprise - class technology
  • Cost-effective solutions are critical in today's global competitive environment
  • Tap the power of cloud to drive  business innovation

Sudhakar S Marthi, Vice President Sales & Marketing – APAC, ZOHO Corp

12:40 – Networking luncheon / Networking / Exhibition Visit

Afternoon Chair's person

Janakiram MSV, Cloud Specialist - GetCloudReady.com, Chief Editor - CloudStory.in


14:00 – Panel Discussion 2: Current Challenges & Opportunities on Cloud computing

  • The opportunities and challenges of placing your business in the cloud
  • Challenges and commercial risks faced when improving business agility and productivity
  • Identifying the alternative levels of resource sharing for various cloud offerings including:

              a)Infrastructure Cloud: Hardware and IT infrastructure management
              b)Software Cloud: SaaS and traditional CRM as a service
              c)Application Cloud: Applications, UML Modeling tools and social networks as a service
              d)Business Cloud: Business process as a service

  • The future of Cloud Computing: How advanced can it get and how far this era can and will go?
  • Opportunities in Cloud computing adoption.
  • A view of current Commercial challenges and opportunities in cloud computing

Moderator –

Janakiram MSV, Cloud Specialist - GetCloudReady.com, Chief Editor - CloudStory.in

Panelists –

Srikanth Karnakota, Director - Cloud Strategy, Microsoft

Satish Garikipati – Director - Product Marketing (Cloud Billing), Magnaquest Technologies

Subbu Krishnamurthy, Consultant – Asia Pacific, VMTurbo Inc


14:40 – Community Cloud in Education 

  • Cloud Computing in Education
  • How Pressmart MOCA enabled cloud based learning system
  • MOCA, cloud, mobile and social
  • Customer Case Study

Raghavan VSR Madabhushi, 
CEO, Pressmart

15:10 – Afternoon coffee & Networking

15:30 – Panel Discussion 3: Evaluating key emerging markets for improved strategy

  • How do organizations maximize the benefits and get from on-premise to the cloud?
  • How the mobile cloud can boost applications development
  • What are the key drivers behind the ROI from Cloud? How can ROI be demonstrated?
  • The opportunities and challenges of placing your business in the cloud
  • Examining our progression towards Cloud gaming and cloud TV
  • Cloudsourcing vs. Outsourcing - change from trusted supplier to vital business partner
  • Best Practices for Business Data Storage & Backups

Moderator –

Janakiram MSV, Cloud Specialist - GetCloudReady.com, Chief Editor - CloudStory.in

Panelists –

Akhil Behl, Solution Architect, Cisco Systems

Ravi Gururaj, VP Engineering, Data Center & Cloud Division, Citrix Systems


16:00 – Panel Discussion 4: Understanding the risks of cloud computing the major security concerns and issues for cloud computing

  • Information security on Cloud - Myth vs Truth
  • What are the primary concerns for cloud include security, compliance, reliability/quality, and control Data leak prevention in & around the cloud
  • Security & data protection are fundamental to every business, the biggest factors in the development of cloud computing. what are the current threats to your cloud, & how to safeguard against them.
  • 2012 and Beyond - Future Considerations for the IT Industry
  • How to use cloud, to exploit new business opportunities and reduce risk.

      Securing the Cloud:

  • Security as an enterprise issue not simply a cloud one
  • A risk based approach to security for enterprises

Moderator –

Satya Roddam, Director, Deloitte Consulting

Panelists –

Firoze Zia Hussain, CEO, Totem International

Ramkaran Rudravaram, Founder & Chief Architect, ThinkCloud

16:30 – Chairperson’s closing remarks and end of conference

Janakiram MSV, Cloud Specialist - GetCloudReady.com, Chief Editor - CloudStory.in

16:40 – 17:30 – Networking Drinks Session

Firoze Zia Hussain


Totem International

Akhil Behl

Solution Architect

Cisco Systems

Ramkaran Rudravaram

Founder & Chief Architect


Satya Roddam


Deloitte Consulting

Janakiram MSV

Cloud Specialist - GetCloudReady.com

Chief Editor - CloudStory.in

Sudhakar S Marthi

Vice President Sales & Marketing APAC


Ravi Gururaj

VP Engineering, Data Center & Cloud Division

Citrix Systems

Raghu Tripathi

Head of Operations - APAC & MEAI

Mahindra Satyam

Subbu Krishnamurthy

Consultant Asia Pacific

VMTurbo Inc

Raghavan VSR Madabhushi



Satish Garikipati

Director - Product Marketing (Cloud Billing)

Magnaquest Technologies

Shashi Kumar Ravulapaty

Senior Vice President & CTO


Lux Rao

Country Lead - Cloud Consulting


Venkatesh Dwivedi

Vice President

Take10 Solutions

Srikanth Karnakota

Director - Cloud Strategy


Rajdeep Dua

Director, Developer Relations India


Atul Nanda

Vice President, India Operations & APAC Partner Management



Virtue Insight

Virtue Insight equips business professionals around the world with the latest indepth industry knowledge and provides networking opportunities in the telecom, infrastructure and pharmaceutical industry. Our aim is to provide a platform to share knowledge and insights and provide our event attendees to network effectively and deliver maximum ROI by make new business alliances. We strive to produce high quality conferences which include the latest topics which are delivered by world class leaders of the industry.

Our motto is to offer our customers the expertise and connections for a profitable business. Our events encompass an optimum chance to gain maximum value in terms of networking and an opportunity to sponsor and exhibit to attract new business alliances.



Telecom Watch

TelecomWatch is the only “Publishing-House” in India which is fully & totally focused / concentrated on Indian Telecom & its related industries. TelecomWatch serves well over 71,000 email ids & its products are seen daily by more than 1,00,000 pairs of important eye-balls, who are the actual business creators.

TelecomWatch endeavors to provide Fixedline, CDMA ( Mobile), GSM & Average Revenue Per User figs immediately on their release. Its products have proved to be excellent vehicles for “Online Advertising”.

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Business Vibes

BusinessVibes is a global B2B networking site which is home to 600+ associations and 200,000+ companies in 92 countries worldwide.We use a social networking model to promote business partnerships between companies in the US, Europe, India, China, and other major economies.

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Business Wire

Technology Network


Clocate.com is a leading international directory for worldwide conferences and exhibitions. Clocate.com is equipped with a unique and comprehensive search that helps you find easily any event in any category or location.  Each event includes detailed information, like, description, dates, location, map, prices, link to the official event's  website and more...

If you search for a conference or exhibition in areas such as Industry and manufacturing, Health and medicine, Technology and IT, Business and finance, sciences, education, services (banking, insurance, tourism, Hospitality and more), government, environment, life style and arts, you'll find it in Clocate.com.


Indian Television Dot Com (ITV) group founded by Anil Wanvari, a leading television & media industry analyst, has offices in Mumbai, Delhi and Bangalore.

Indiantelevision.com is the first online information and interactive service focusing on the Indian TV and Media business. Its user base has grown over the past 12 years; making it India's most widely read online Media, Advertising, Marketing & Satellite Television resource.

Partnering with Virtue Insight means more than making the right contacts. It means being an insider. It means being connected to the right people with the right level of influence, and it means you are allied with a globally respected organization and leaders in the industry.?

Sponsorship, exhibiting and advertising packages are designed to provide a solid platform to help you stand out and make an impact. Our programs allow you to achieve your marketing goals and deliver a maximum return on your investment. We have developed convenient and customizable packages to help your organization meet its objectives and reach your target market.

Why Sponsor / Exhibit:

PROFIT: To Maximize
MARKET SHARE: Defending and Increasing Market Share
COMPETITION: To attach and defend against competition


  • Generating sales leads
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  • Leverages the events extensive marketing campaign to add value to your organisations marketing strategy and budget leading up to the event
  • Live product demonstration to test market responses
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  • Reach important targeted commercial prospects face to face in a social, relaxed environment. The ideal platform to build strong business friendships Strengthen your market position

Our conferences offer not only a unique combination of benefits (as listed above) to enable the sponsor/exhibitor to communicate the message but also a major opportunity that other forms of selling or media cannot provide.

Contact Us Today

Email - sponsor.uk@virtueinsight.com
Tel: +44-2036120886

Email - sponsor@virtueinsight.com
Tel: +91 44 64536444

Our highly researched conference agenda delivers all the latest information and our world-class speakers attract delegates from around the world to attend. We aim for our attendees to be equipped with knowledge of latest developments and enable them to network with the industry key personnel.

What is the format of our conference programme?
The conference programme consists of world-class keynote addresses, case study presentations and panel discussions.

What are the benefits of attending?

  • Meet your peers in an interactive, discussion-based format designed to maximize knowledge transfer and networking
  • Enjoy our informal networking at drinks and lunch
  • Meet the leading solution providers in the market to forge partnerships and discover solutions
  • Receive electronic versions of the conference documentation for use of reference post-event.
  • Get ideas for?training topics?that you might want to present as professional development sessions to others in your workplace.
  • Observe speakers from the perspective of seeing what works really well so you can learn new public speaking techniques and strategies that you can apply when doing your own presentations.
  • Learn what not to do in presentations if you end up sitting through any sessions that fail to be engaging or informative.
  • Delegates also benefit from discounted rates onfuture event attendance

For more information or to register at the event please contact us TODAY:

Contact Us Today

Email - delegate.uk@virtueinsight.com
Tel: +44-2036120886

Email - delegate@virtueinsight.com
Tel: +91 44 64536444



Standard Price after 8th October 2012 - 1 or 2 Delegates (INR 6,000 + Tax (12.36%) per delegate) - You can simply email or call and book your conference delegate seats on TEL: + 91 44 64536444. Email – delegate@virtueinsight.com


Group Discounts - 3 and above Delegates - (INR 5,000 + Tax (12.36%) per delegate)


Spot Registration - 1 Day Conference - (INR 7,000 + Tax (12.36%) per delegate)


Conference Sponsor & Exhibition Stall - Should you wish to Sponsor, or purchase a Exhibiton Stall (Booth) or a paid Speaker Slot, you can simply email your interest and queries to –TEL: + 91 44 64536444. Email - sponsor@virtueinsight.com

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