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MVAS - The second revolution through the mobile - It’s a mobile phone boom in India. India is the second largest mobile handset market in the world after China. The total number of mobile subscribers has hit a high of 771.18 million in India and reaching it to 1000 million by the year 2014. At a steady pace the VAS market is growing & it still has potential to reach & touch new heights. According to a research, the mobile handset market’s revenue is expected to rise from Rs 25,591 crore (Rs 255.91 billion) in 2010 to Rs 35,005 crore (Rs 350.05 billion) in 2016. The VAS market in India, estimated Rs. 11,700 crore, is poised to reach Rs. 48,000 crore by 2013 (while some industry forecasts also peg the figure at Rs. 192,000 crore by 2015). With India emerging as one of the largest players in the telecom space, there appears to be excellent growth potential for Mobile related Value-added Services.
India’s GSM operators added 7.12 million new subscribers in the month of October 2011, an increase of 1.15% from the previous month, bringing the country’s GSM subscriber base to 625.41 million. Total wireless subscriber base in the country was 865.7 million in August and it went up to 873.6 million at the end of September 2011. The size of the regional VAS market, currently at Rs. 850 crore, is expected to double in two years
The era of VAS being limited to voicemail and SMS is over. We are now entering the age of VAS 2.0 which is data driven and data intensive. Maps, desktop class web browsing, social networking, multimedia sharing, and location-aware services are fast becoming the norm. The entire ecosystem constituting VAS is about devices and connectivity. The devices with more storage capabilities and faster networks will lead to the uptake of VAS. The market will be driven by data revenue services - content and applications.
With the launch of 3G in the Indian market, a variety of data services, mobile internet, and location-based services, m-commerce, app stores, and applications are expected to increase the end-user experience, and created a revenue of 13,026 crore by the end of the year 2011. The increased bandwidth made available by the imminent 3G networks, would allow operators to introduce richer content applications that could create greater stickiness and re-use amongst both retail and enterprise customers.
The focus of operators is to provide mobile VAS services in the areas of banking (for better banking facilities, penetration), healthcare (for better infrastructure in rural areas), and education (for better access to knowledge). It is estimated that over 200 million people will require access to medicare, credit, and education facilities in the next five years. The growth will be driven by increased operator focus on VAS due to continuous fall in voice tariffs, increased penetration of feature rich handsets, availability of vernacular content and increased user adoption of VAS applications. Online insurance, online shopping, banking, payments, online tickets, online business models and many other forms of virtual transactions are trending in India. A report from the Internet and Mobile Association of India pegged a growth of 47%, bringing the total value of e-commerce in India to an estimated Rs. 47,000 crore in 2011. M-Commerce requires high involvement from users as well as the providers. It tops the VAS hierarchy in terms of complexity and involvement of a mobile user.
A high level meeting like 4th Annual Mobile VAS Summit 2012 will be very influential in building new benchmarks in the VAS technology. The seminar will help in strategizing a strong vision for MVAS landscape in India as it is an ideal stage between the key influencers and decision makers under one crown. This event will develop innovative marketing tools for boosting the penetration of VAS implementation of 3G in India. The legendary industry professionals from across the world would share their knowledge. Don't miss this fantastic opportunity to experience new revenue generating strategies and learn innovative business models. The conference will create Asia's best Mobile VAS summit in India. We are sure that 4th Annual Mobile VAS Summit 2012 will bring thought leaders on one platform and spread the message.
It is with great pleasure that we invite you all to the “4th Annual mobile VAS summit -2012” and wish you all the very best.
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WHO SHOULD ATTEND:-
TARGET - AUDIENCE - INDUSTRY:-
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4th Annual Mobile VAS Summit 2012 - “Profiting in mobile VAS through ground-breaking strategies, compelling content and innovative business models” Get more from the event, with a broader scope bringing the whole communications value chain to gether. Enjoy and make the best out of our dedicated networking drinks time, meet the leading international vendors showcasing the technology of tomorrow in the co-located exhibition. Expand your knowledge of the latest business models and technologies in the high-level conference.
8:30 – Coffee and registration
09:30 – Morning Chair’s opening remarks
Akhil Minocha, Head - VAS & New Product Development, Videocon
EXAMINING THE MOBILE VAS MARKET
09:40 – Morning Keynote Address 1 - Analysing the current market growth on VAS and Smart Devices with customer's expectations and experiences
Rangarajan Kalyanasundaram, Director - Marketing, Du (U.A.E)
10:20 - Rapid customer segmentation and predictive modeling powered by 3D visualization
Sumit Talwar, Business Development Manager, Pitney Bowes Software
10:50 – Morning coffee & Discussion
CHALLENGES & UPCOMING OPPORTUNITIES
11:10 – Panel discussion: Real Goal: Identifying the Challenges and Opportunities to Increase ARPU through VAS
Akhil Minocha, Head - VAS & New Product Development, Videocon
Rangarajan Kalyanasundaram, Director - Marketing, Du (U.A.E)
Manish Singhal, Head - Usage Development & Retention - DigitalTV, Airtel
Ravinder Parashar, Head VAS-2G+3G, GSM/CDMA, Upper North, Tata DOCOMO
Vivek Jha, Hub - VAS Head, Reliance Communications
Sanjay Diwan, CEO, Consulting IN - (Former Vice President – Marketing, IMImobile)
11:50 – Mobile Advertising and Marketing – The future of Mobile Telephony?
Akhil Minocha, Head-VAS & New Product Development, Videocon
12:20 – Networking luncheon
Deepak Halan, Group Business Director, IMRB international
14:00 - Afternoon Keynote Panel discussion - Value Added Services: On Exponential Growth with New Revenue Streams - Partnering with Content Providers to Discover a New Wave of Revenue Generation techniques.
Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head – Multimedia Strategy & Innovation, Ericsson)
Pranay Misra, CEO, Nanotel
LV Sastry, National Head - Sales & Operations, Enterprise & SMB Business, Aircel Business Solutions
Chaitanya Prabhu, Business Head – India, Asia Pacific and SAARC, Jump Games (Reliance Entertainment Digital)
Shehzad Azad, Head - Business Development & Alliances, Spice Digital
14:40 - Mobile Enablement Solutions
Sanjeev Mahajan, Vice President, National Head - Enterprise Voice and Solutions, Airtel
15:10 – Afternoon tea
15:30 – Capitalizing on smart devices to combat declining revenue of traditional VAS in a highly saturated market
Girish Trivedi, Co-Founder, Director, Monk Consulting
INDUSTRY STANDARDS & GUIDING PRINCIPLES
16:00 - Panel discussion - Examining the current & future regulations of mobile VAS market in India.
Satyen N Gupta, Chief Regulatory Advisor, BT
N. Ravi Shanker, Administrator Universal Service Obligation Fund (USOF) & Additional Secretary, DOT, Ministry of Communications & IT
N K Goyal, President, CMAI Association of India
A.K.BHARGAVA, Executive Director, Wireless Services, MTNL
Vipin Kumar, Sr. Deputy Director General, Department of Telecommunications (DOT)
Rajesh Ballal, Regulatory Head (South Asia), Orange
Abhinav Mathur – CEO, Spice Labs
16:50 – Chairperson’s closing remarks and end of Conference
Deepak Halan, Group Business Director, IMRB international
17:00 – 18:00 Networking Drinks Reception
Director - Marketing
Vice President, National Head - Enterprise Voice and Solutions
N. Ravi Shanker
Administrator Universal Service Obligation Fund (USOF) & Additional Secretary, DOT
Ministry of Communications & IT
National Head - Sales & Operations, Enterprise & SMB Business
Aircel Business Solutions
Head VAS-2G+3G, GSM/CDMA, Upper North
Head - Usage Development & Retention - DigitalTV
Hub - VAS Head
N K Goyal
CMAI Association of India
Executive Director, Wireless Services
Regulatory Head (South Asia)
Business Development Manager
Pitney Bowes Software
Head - Business Development & Alliances
Sr. Deputy Director General
Department of Telecommunications (DOT)
Business Head – India, Asia Pacific and SAARC
Jump Games (Reliance Entertainment Digital)
Head - VAS & New Product Development
Satyen N Gupta
Chief Regulatory Advisor
Group Business Director
Strategic Advisor and Innovation Evangelist
Steadworks (Former Head – Multimedia Strategy & Innovation, Ericsson)
Consulting IN - (Former Vice President – Marketing, IMImobile)
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