Mobile Apps Summit 2012

“An Era of Mobile Killer Apps in a transforming Devices Landscape”

27th July 2012, Taj Residency (M.G. Road), Bangalore, India

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CONFERENCE BOOKING DETAILS:-

Early Bird Discounted Price - Conference Delegate Pass (INR 4,000 + Tax (12.36%) per delegate) - Book and Pay before 27th May 2012 to avail the early bird discounted price. You can simply email or call and book your conference delegate seats on TEL: + 91 44 64536444. Email – delegate@virtueinsight.com

Standard Price after 27th May 2012 - Conference Delegate Pass (INR 6,000 + Tax (12.36%) per delegate) - You can simply email or call and book your conference delegate seats on TEL: + 91 44 64536444. Email – delegate@virtueinsight.com

Group Discounts - 2 or 3 Delegates - (INR 5,000 + Tax (12.36%) per delegate)

Group Discounts - 4 and above Delegates - (INR 4,000 + Tax (12.36%) per delegate)

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CONFERENCE INTRODUCTION:-

The global mobile industry is witnessing volatile growth for last couple of years. Advancement of mobile technology, improved infrastructure and smart phone revolution has allowed people to perform much more with their mobile phones than ever before. This has resulted in an exponential demand and growth of mobile applications.

The mobile app market is thriving to great heights. More than hundreds of handsets are capable of installing and running apps and a swerve of big-name app stores are striving to compete. It is expected that the market for mobile applications will be "as big as the internet", peaking at 10 million apps in 2020.

Presently India having over 800+ million mobile connections and 50-150m mobile internet users it is evident mobile apps are becoming very popular. By 2015 India is expected to have 237 million mobile internet “activated” connections. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based. Mobile App Stats in India - 100 million apps being downloaded in India every month. The global app market was at $4.1 billion in 2009; set to hit $17.5 billion by the end of 2012. India’s app developer base is estimated at 250,000.

With world’s foremost brands recognizing the need of their presence in at least one of the top applications stores and the average mobile application per brand rising over 25 (for top 100 brands, 250 in case of media companies globally); the mobile applications market has took new role in defining the marketing strategy of businesses. This has opened up new horizons for already booming mobile applications market and provides faster acceleration for the market. Though these global brands do not look to make money directly with apps; however, the apps are adding up their brand equity. The surge in number of app stores and availability of multi-platform apps has also reshaping the future of the market. The excitement around mobile applications is going to have a major impact on our economy, and our way of life.

It is with great pleasure that we invite you all to the “Mobile Apps Summit 2012” and wish you all the very best.

KEY THEMES DISCUSSED AT THIS CONFERENCE:-

  • Examining what type of innovative services to be offered for most appealing Indian customers.
  • Learn from the leading mobile operators, handset manufacturers, content providers and application developers in the Indian market
  • Channels to market, app stores and opportunities for partnerships
  • Understanding your customers behaviour in the mobile space as a starting point of strategy development
  • Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues
  • Design guidelines and best practices for making your application useful and usable
  • Examining the opportunities in cloud based Apps, the next big revenue driver in Asia
  • Native apps vs the mobile Web
  • Mastering the increasing amount of different platforms and devices
  • Overcoming the technical challenges associated with linking your app to existing infrastructure
  • The challenge of developing apps for multiple platform launches
  • Understanding how to work with external app developers to ensure successful app development and launch
  • Embracing mobile advertising and m-commerce as additional revenue streams
  • App monetization opportunities via new commercialization opportunities
  • What are the roles of vendors - who need to understand what features service providers need and tune them in the Indian environment.
  • What to expect from mobile cloud?
  • Examining the current regulation of mobile app market in India
  • Examining the worldwide trends in Mobile apps and the implications, lessons to be learned for India.
  • The future of mobile operating systems and frameworks
  • How is the future for the mobile apps industry: a vision for 2015
  • Be part of a major networking opportunity

KEY SPEAKERS:-

  • Aloknath De, Chief Technology Officer, Samsung India
  • Pratapa Bernard, Vice President & Head - Center or Excellence, Data Services (Emerging Markets), Vodafone Group
  • Sunzay Passari, Executive Vice President – Telecom & VAS, Essar Telecom Infrastructure
  • Jatin Thaker, Director, User Experience, Oracle (San Francisco)
  • Pranay Mishra, CEO, Nanotel
  • Sudeendra Koushik, Practice Director, HCL Technologies
  • Uttam Kumar, Head - New Technologies Innovation & Incubation - IT, Aircel
  • Mahesh Kolar, Mobility Strategy for Enterprises, TCS
  • Viswanath Poosala, Head of Bells Labs - India, Alcatel-Lucent
  • Manish Ladha , Head of Mobile (Advertising & Online), Microsoft (Singapore)
  • Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head – Multimedia Strategy & Innovation, Ericsson)
  • Prakash Sayini, Founder and CEO, MobiDex360 Solutions

Plus Many More....

WHO YOU WILL MEET: -

CEO’s, CIO’s, CTO’s, Vp’s, Directors, Brand Managers, Head & Senior Managers, Developers of:

  • Applications
  • Application Stores
  • Product Development
  • Mobile Services Innovations
  • Product Marketing
  • Digital Strategy
  • Data Services
  • Entertainment
  • Devices
  • Mobile Content

FROM THE FOLLOWING: -

  • Wireless & Fixed Operators
  • Cable MSO
  • ISP & MVNO’s
  • Satellite Operators
  • Handset Manufacturers
  • Platform Owners
  • Terminal & Platforms Vendors
  • OEM
  • Device Retailers
  • Entertainment
  • Creative Agencies
  • Social Media

WHY SHOULD YOU ATTEND:-

Mobile Apps Summit 2012 is the place to meet all the key decision makers across the mobile Application eco-system from enterprises, telecom operators, regulators, government agencies, service providers, system integrators, Developers and vendors. This summit will provide great networking opportunities with industry leaders, presenting you with the opportunity to meet and do business with likeminded individuals.

08:30 – Coffee and registration

09:20 – Morning Chair’s opening remarks

REDEFINING MOBILE ECOSYSTEM

09:30 – Morning Keynote Address 1: Global advancements the Smartphone and the app has had on modern society

  • The pace of innovation in mobile software and applications has irreversibly transformed the traditional mobile value chain, delivering new services and understanding that delight end users.
  • Facilitate new revenue opportunities for all players.
  • The Latest generation of mobile computing, software is the ultimate differentiator and operating systems are initiating new ecosystems, which both
  • Complement and compete with more established mobile ecosystems.
  • What new technology will be coming in over the next year?
  • How is this forecast to change the ecosystem?
  • How are application platforms changing in the current ecosystem?

10:10 – Morning Keynote Address 2: Global changes and its implications/opportunities in India

  • Determining companies mobility strategy
  • Developers must work closely with device manufacturers, operators, cloud providers and other such ecosystem players to ensure the success
  • What are the key drivers behind an App Store-centric model?
  • What are the prospects for apps as marketing tools and retail mechanisms?
  • How will mobile app usage and revenue develop through to 2015, and which categories of mobile application will generate the largest revenues?

Pratapa Bernard, Vice President  & Head - Center or Excellence, Data Services (Emerging Markets), Vodafone Group

10:40 – Panel discussion – Determining how operators and app developers can work together

In this fast-evolving space where competitive dynamics can shift the balance of power

  • An operators' perspective on market developments in mobile apps
  • What do app developers want and expect when partnering with an operator?
  • What APIs can the operator provide to ensure optimal integration for the app developer?
  • Understanding how operators can educate developers about the problems that apps can cause to the network in order to encourage them to build ‘network friendly’ apps
  • What are the strategies to monetize apps – monthly subscription, premium apps, and bundle deals with mobile broadband?
  • Forecasting the potential evolution in the application market and establishing how operators can exploit it

Moderator –

Panelists – 

Sunzay Passari, Executive Vice President – Telecom & VASEssar Telecom Infrastructure

Uttam Kumar, Head - New Technologies Innovation & Incubation - IT, Aircel

Viswanath Poosala, Head of Bells Labs - India, Alcatel-Lucent

11:10 – Morning coffee & Networking

MOBILE INNOVATION AND VALUE CREATION

11:30 – New Era to Device Ecosystem in Telecom World 

Pranay Mishra, CEO, Nanotel 

SOCIAL MOBILE - ANYTIME, ANYWHERE

12:00 – Social Mobile: Exploring the impact of mobile apps on social media

Internet is connecting people and things that we could never have imagined 10 years ago. A key part of this trend is the continued integration of social networking attributes into everything we do.

  • In Asia, operators in fast growth markets are benefiting from increased data revenues driven by social media.
  • In more established Asian market social media is being integrated into different elements of the enterprise and the consumer lifestyle with positive results.
  • How are mobile apps impacting the social space?
  • Social Apps for Marketers and Brands - Maximizing Audience Engagement How is user behaviour changing as a result of social media apps – and how should marketers and community

12:30 – Networking luncheon / Networking / Exhibition Visit

Afternoon Chair’s person

ROLE OF DEVELOPERS

14:00 – Developer & Devices panel discussion: Challenges of design, creation & distribution of multi-platform / cross platform apps across new-age devices

  • What makes a successful app?
  • What are the major challenges of designing /creating, distribution and monetising apps?
  • What support is needed from app stores, Operators & handset providers?
  • How can developers most successfully monetise their apps?
  • Transitioning Existinsg Solutions to Mobile Devices
  • How far do mobile apps need to be adapted for tablets? 
  • Should brand & content providers be looking at tablet specific apps?
  • Convergence – are we moving to a market where apps are portable across all devices: mobile, tablet, laptop, TV?
  • Building great enterprise apps
  • What can we expect in the future of more immersive experiences

Moderator –

Anuraj Gambhir, Strategic Advisor and Innovation Evangelist, Steadworks (Former Head – Multimedia Strategy & Innovation, Ericsson)

Panelists –

Mahesh Kolar, Mobility Strategy for Enterprises, TCS

Prakash Sayini, Founder and CEO, MobiDex360 Solutions

14:30 – Design guidelines and best practices for making your application useful and usable

  • Understanding your user
  • Building the Design blocks (patterns)
  • Deriving Consistency
  • Single design foundation - multiple platforms
  • Validating with your user

Jatin Thaker, Director, User Experience, Oracle (San Francisco)

15:00 – Fast changing developer ecosystems and its impact on Developer community

  • Ongoing competition from Open OSs that increasingly support real time capabilities
  • Real impact of cross-platform What are the challenges in upgrading an RTOS to become multimedia capable?
  • Challenges faced by the various actors within the Mobile Value System as a result of the market trends
  • The traditional and future role of the OS within the Mobile Value System
  • How the OS helps address some of the challenges and generate opportunities for the actors within the Mobile Value System

15:30 – Afternoon coffee & Networking

15:50 – Enterprise Mobile Applications: Opportunity for India Leadership

  • Creating applications for multiple markets instead of a "one for all" app 
  • Take advantage of the mobile environment to drive additional sources of advertising revenue
  • Securing mobile applications: From Design to Deployment
  • Enable SME's to build applications and break te reliance on the transfer of information from hose that create to those that deliver
  • Deciphering the new models to engage with customers to enhance the market
  • Content, services and applications – what’s mobile innovations leading to?

Aloknath De, Chief Technology Officer, Samsung India

REVENUE GENERATION & FUTURE OF APPS

16:20 – Panel Discussion: New methods of revenue generation techniques & future inventive measures for taking Mobile Apps Industry  in India to next level of growth.

  • Capitalizing on app stores & smart devices
  • Turn your apps users into your apps distributors
  • How to intercept the future of the app world
  • What preparations can help in this interception
  • What is the expected for consumer behavior in the future
  • What are the aspects driving the user behaviour which app developers should be aware of to be successful
  • What impact has life style has on the apps
  • What are the new kind of apps
  • What are the thresholds for app acceptance and adoption of future users
  • Evolution of traditional Mobile VAS to next generation VAS

Moderator –

Sudeendra Koushik, Practice Director, HCL Technologies

Panelists –

Manish Ladha , Head of Mobile (Advertising & Online), Microsoft (Singapore)

16:50 – Chairperson’s closing remarks and end of conference

17:00 – 18:00 Networking Drinks Session

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